Brand Identity Guidelines – to keep you on track

Consistency of your brand across all media ensures your customers always recognise your business, no matter whether they see it online or off.

Whether we design a new logo for you, or take your existing identity, we build professional corporate identity guidelines to help you keep a consistent visual identity.

What’s included?

Your brand identity extends much further than just your logo, that’s why our corporate identity guideline documents include all of the necessary information to ensure your brand is displayed across all media – both online and off.

Our guideline documents include:

Logo Usage

Do’s and Don’ts

Colour Palettes

Font Usage & Typography

Image Use

Digital Guidelines

We understand that every business is different and that brand guideline documents need to reflect each individual customer and their values.  Because of this, we taylor each of our documents to serve exactly what you need and the elements of your business.

The Fresh Lab have worked with us to design our website from the ground up. They continue to work with us to develop both our online strategy as well as consulting and contributing to ongoing design projects both on and offline. They are an incredibly friendly and helpful team who are full of ideas. We have found they deliver top quality work fast and for a reasonable price.

Ursula Hirschkorn
Senior Writer at Edelman