Work that turns browsers into buyers.
Here’s a selection of projects where strategy, design and development have delivered measurable results.
Oliver Goldsmith
Luxury heritage brand requiring international scalability. Delivered Shopify Plus build, multi-currency expansion, B2B channel setup, and ongoing growth support across design, email and strategy.
Royal Albartross
Luxury golf shoe brand expanding DTC. Ongoing CRO and UX refinements, Klaviyo strategy, and international Shopify Markets rollout to support premium positioning.
delilah Cosmetics
British beauty brand requiring a refined digital presence. Shopify migration with best-practice design, streamlined checkout, and Klaviyo flows to nurture loyal customers.
Spots & Stripes
Award-winning teen skincare brand. Shopify migration for growth, optimisation, and retention-driven email automations — resulting in increased orders and engagement.
Esska Shoes
Independent footwear brand on a growth journey. Ongoing Shopify development, UX redesign, feature enhancements and operational support — ensuring smooth scaling and improved usability.
Mahabis
Lifestyle footwear brand requiring hands-on ecommerce leadership. Managed strategy, design rollouts, Klaviyo campaigns, affiliate programme, and analytics setup for consistent growth.
Turning Browsers into Buyers.
PROBLEM:
Ivy Ellis had strong brand identity and high-quality product, but the site’s product detail pages weren’t doing them justice. Customers lacked clarity on delivery, sizing, and calls to action — leading to abandoned journeys and low conversion.
ACTION:
Over a 3-month period, we redesigned and optimised the PDPs to focus on conversion drivers:
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Streamlined product page layout for clarity
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Clearer calls to action
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Prominent delivery & returns information
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Simplified size guidance
RESULT:
The impact was immediate and measurable:
Transforming an Underperforming Website into a Major Revenue Channel.
PROBLEM:
Hudson Shoes was a wholesale-first business with a website that existed only “because it had to.” The DTC channel had no clear strategy, little attention, and wasn’t generating meaningful sales. With no one steering online performance, the site lacked purpose, direction, and impact.
ACTION:
Brought in as a trusted ecommerce partner, I:
- Defined a clear DTC growth strategy aligned with Hudson’s commercial goals.
- Reverse-engineered an ambitious 70% sales growth target into actionable levers: traffic, conversion, usability, and brand experience.
- Implemented design improvements and optimisations that balanced conversion with Hudson’s premium positioning.
- Acted as Technical Director, overseeing execution across the internal team, Fresh Lab services, and external partners — ensuring costs were transparent and solutions were fit-for-purpose.
RESULT:
Within 12 months, the business not only hit but exceeded its 70% sales growth target. The website evolved from an afterthought into a thriving revenue channel, strengthening Hudson’s brand presence online and establishing DTC as a core pillar of the business.
"Hudson set a very challenging target 12 months ago to increase sales by 70% and Jon reverse engineered it into traffic, conversion, usability & site design. He managed the process seamlessly, helping us exceed that target. He’s an important member of the team in building the Hudson brand.”
— Director, Hudson Shoes
Hagley West
Fast-growth DTC watch brand. Collaborated directly with the founder on new product design, Shopify theme enhancements, and feature implementation to elevate brand experience.
Rose Fulbright
Luxury fashion and loungewear brand. Delivered SEO and site speed improvements, CRO enhancements, colour swatch integration and Shopify theme refinements.
Melissa Wilkes
Independent luxury candle brand launch. Built a clean, functional Shopify store with best-practice theme setup to support brand growth from day one.
Trusted by Leading Brands
Jon is highly talented and versatile — a rare mix of e-commerce strategist, designer and developer. He consistently delivers solutions that boost sales while staying true to brand.
CEO, Royal Albartross
We started with site maintenance but quickly moved to a full re-build. Jonathan’s knowledge and planning were amazing. Our new site is significantly better and faster, and his ongoing strategy support with Klaviyo and integrations has been invaluable.
Co-Founder, Aida Shoreditch
Jonathan offers true end-to-end support. From design that reflects our brand DNA to digital strategy and Klaviyo, no challenge is ever too much. Although technically external, he feels like part of our team.
Founder, delilah Cosmetics
Jon is forever helpful, engaged, professional and knows how to scale e-commerce businesses from the ground up. He asks the right questions at the right time, and is always hard working. It was a pleasure to work with him.
Marketing Partner, Royal Albartross
Hudson set a challenging target to increase sales by 70%. Jon reverse-engineered it into traffic, conversion and design improvements — and helped us exceed it. He’s now an important member of the team in building our brand.
Director, Hudson Shoes
Ready to grow your brand online — without the agency fluff?
We work with ambitious independent and luxury brands to turn browsers into buyers.
No jargon. No pressure. Just practical advice.